Shopify Flow + Detectly

Why Attribution Data Belongs in Your Automations

Most Shopify merchants treat attribution as a reporting tool. They look at dashboards, check ROAS, and make budget decisions. But attribution data becomes much more powerful when it drives automated actions inside your store.

Detectly tags every customer with their acquisition channel. These tags live on the Shopify customer profile, which means Shopify Flow can use them as conditions in any workflow. This opens up a category of automations that were previously impossible without custom development.

How It Works

Detectly Tags + Shopify Flow

Detectly adds tags to customer profiles based on how they were acquired. Tags follow the format detectly:channel:meta-ads, detectly:channel:google-cpc, detectly:channel:email, and similar patterns. These tags are standard Shopify customer tags, which means they work natively with Shopify Flow.

In Shopify Flow, you can create workflows triggered by order creation or customer creation events, then add conditions that check for Detectly tags. This lets you build automations that respond differently based on where the customer came from.

No Additional Setup

If you already have Detectly installed with customer tagging enabled, your customers already have channel tags. Shopify Flow can read these tags immediately. There is no API connection to configure, no webhook to set up. The two systems communicate through Shopify’s native customer data.

Automation Ideas

Here are practical workflows you can build with Detectly tags and Shopify Flow:

Tag VIP Customers by Channel

Create a workflow that identifies high-value customers from specific channels:

Trigger: Order created Condition: Customer has tag detectly:channel:meta-ads AND order total > $200 Action: Add tag vip-meta-customer

This helps you identify which channels bring your most valuable customers and create targeted retention campaigns for them.

Internal Alerts for High-Value Conversions

Get notified when expensive ad channels convert:

Trigger: Order created Condition: Customer has tag detectly:channel:tiktok-paid AND order total > $150 Action: Send Slack notification or email to the marketing team

This is useful when you are testing a new channel or running a time-limited campaign and want real-time visibility into conversions.

Route Orders by Acquisition Source

If you sell through multiple channels and have different fulfillment or follow-up processes:

Trigger: Order created Condition: Customer has tag detectly:channel:influencer Action: Add order tag influencer-order for special packaging or a thank-you insert

This creates a better unboxing experience for customers who came through an influencer recommendation.

Welcome Flow Customization

Trigger different post-purchase sequences based on acquisition source:

Trigger: Customer created Condition: Customer has tag detectly:channel:google-organic Action: Add tag welcome-organic to trigger a specific email flow in Klaviyo

Customers who found you through search may need different onboarding than customers who clicked a paid ad.

Loyalty Tier by Channel Quality

Track which channels bring repeat buyers:

Trigger: Order created Condition: Customer has tag detectly:channel:email AND customer order count > 3 Action: Add tag loyal-email-customer

Over time, these tags build a rich picture of which channels drive long-term customer value, not just one-time purchases.

Building the Workflow

Setting up a Shopify Flow workflow with Detectly data takes just a few minutes:

1. Open Shopify Flow from your Shopify admin
2. Click Create workflow
3. Choose a trigger (typically “Order created” or “Customer created”)
4. Add a Condition that checks customer tags
5. Look for tags starting with detectly: to build your condition
6. Add the Action you want (add tag, send notification, etc.)
7. Turn on the workflow

Shopify Flow’s visual builder makes it easy to see the logic. You can add multiple conditions, branch workflows, and chain actions together.

Advanced Patterns

Multi-Channel Attribution Workflows

Combine multiple Detectly tags in a single workflow. For example, identify customers who were first acquired through Meta Ads but made a repeat purchase through email:

Condition: Customer has tag detectly:channel:meta-ads AND order has tag utm_source:klaviyo

This reveals the customer journey and lets you automate responses based on the full acquisition path.

Seasonal Campaign Automation

During peak seasons like Black Friday, create temporary workflows that tag and track campaign-specific customers:

Condition: Customer has tag containing bfcm-2026 Action: Add to a dedicated segment for post-holiday follow-up

Common Questions

Does this require Shopify Plus? Shopify Flow is available on all Shopify plans (Basic, Shopify, Advanced, and Plus). You do not need Plus to use Detectly tags in Flow workflows.

How quickly do tags appear after an order? Detectly processes orders in near real-time. Tags are typically added within seconds of order creation, so Flow workflows trigger promptly.

Can I use this with other automation tools? Yes. Any tool that reads Shopify customer tags can use Detectly’s attribution data. This includes Zapier, Alloy, Mesa, and other integration platforms.

What if I want to remove old tags? You can use Shopify Flow to remove tags based on time or conditions. For example, remove a campaign-specific tag 30 days after the campaign ends.

Get Started

Enable customer tagging in Detectly, open Shopify Flow, and start building automations that use real attribution data.

Install Detectly free or view pricing to compare plans.