Free Tool
UTM Link Builder
Generate properly tagged campaign URLs in seconds. Paste the link into your ads, emails, or social posts and start tracking.
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What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags you add to URLs so analytics tools can tell where your traffic comes from. When a visitor clicks a tagged link, the parameters ride along and get recorded with every page view and conversion.
utm_source
Identifies where the traffic comes from. Examples:
facebook,
google,
newsletter.
utm_medium
Identifies the marketing channel. Examples:
cpc,
email,
social,
organic.
utm_campaign
Names the specific campaign or promotion. Examples:
summer-sale,
black-friday-2025,
product-launch.
utm_content
Differentiates ad creatives or links within the same
campaign. Useful for A/B testing. Examples:
hero-banner,
sidebar-link.
utm_term
Identifies paid search keywords. Mostly used with
Google Ads. Examples:
running+shoes,
best+shopify+apps.
Track UTM performance in Shopify with Detectly
Building tagged links is step one. Detectly automatically captures UTM data, attributes every order, and shows your true ROAS per channel.
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