Free Tool
ROAS Calculator
Calculate your Return on Ad Spend, see your profit or loss, and find your break-even point in seconds.
Revenue input method
Average ROAS by channel
Industry benchmarks vary by niche, but these ranges give you a useful starting point for evaluating your ad performance.
| Channel | Typical ROAS | Note |
|---|---|---|
| Meta Ads (Facebook & Instagram) | 2 - 3x | Highly variable by vertical |
| Google Ads (Search) | 2 - 4x | Intent-driven, higher conversion |
| Google Ads (Shopping) | 3 - 5x | Product-level intent |
| TikTok Ads | 1.5 - 2.5x | Strong for discovery & awareness |
| Email Marketing | 30 - 40x | Low cost, high intent audience |
| SMS Marketing | 10 - 20x | High engagement, limited reach |
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